Rules of the Game should be defined

If a person does an innovation which is pertaining to the work/ project he is involved into, then information/revenues etc should be shared with the organisation. However, if the innovation/intellectual propery is nowhere related to the domain of work the person is involved into, then the organisation has no rights over it. And for this particular clause the person can claim the bargaining power while signing the contract. Although it may not be feasibly possible to look into each and every word with miniscule detail in the written contract, however contracts do exist in verbal form also and not written alone. So, the employee may orally enter into a contract with the employer to the above condition.
In the case of our Heroes discussed here, ICC and BCCI wants to make the player dance to their own tunes with regard to commercial adds. The very purpose of BCCI is to see that their players perform well in cricket and should not interfere, how much money they are earning from commercials. They have no rights over that. Consider a hypothetical situation. Prof. Ganesh wrote some articles/ papers/journals/won awards, did innovation got patents and one fine sunny day, Director and Dean came smiling at IIM-A alumni, avowed, “Look Prof. Ganesh, you did a great job by doing innovation and bringing laurels to the college, we may consider for your promotion, but all your works has to be relinquished to the college”. Now what will Prof. says? Will he agree to the above said demands? Will he simply let all his awards gathered through unremitting ceaseless efforts just slip off? Similarly, although a player may be part of the BCCI selection playing 11 team, even then it is his sheer sweats and exertions which reflect in his performance that makes him get the commercials, so, BCCI should have no official rights/concern a player may get extra income from any other legal sources.